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Digital Marketing
Digital marketing refers to advertising through online platforms such as search engines, websites, social media, email and social apps. Digital marketing is the umbrella term that holds everything related to online marketing. Businesses use digital marketing to connect with their current and prospective customers. Digital marketing is so revolutionary that it allows marketers to see accurate results in real time. When one puts out advertisements in the newspaper, it is impossible to find out to just how many people exactly have seen that particular add there is no precise way to know if that ad was responsible for any sales of the products at all. With digital marketing, this problem can be easily solved. One can measure the roe of pretty much any aspect of their marketing efforts.
DURATION
3 Months
LAST UPDATED
Jun 1st, 2023
STUDENTS ENROLLED
200+
Course Methodology:
Totally project based lecture, power point presentation, provide class video, practice, and question and answer session, gives regular assignments, projects and homework.
Type of instruction:
Each of our courses has its own unique outline. And our specialty is that we have made our outline in simple, understandable and enthusiastic language. So we will do our best to meet your needs.
Learning Outcomes:
On successful completion of this module, the student should be able to:
- Know how Digital Marketing.
- Why Digital Marketing Need for Business?
- What is Market Research?
- What is Social Media Marketing?
- What is Social Media Management?
- What is E-mail Marketing?
- What is Content Writing?
- What is CRM- HubSpot?
- What is Google Analytic?
- What is AdWord?
What you will learn:
This course teaches you:
Introduction of Digital Marketing:
- What is Digital Marketing?
- Why Digital Marketing Need?
- Career Opportunity
- Benefits of Being Expert of Digital Marketing
Market Research:
- Difference between Offline & Online Audience.
- Where is My Exact Audience for Sell my Product/Service?
- SOP for Product/Service?
- Competitor Management.
- Audience Vs Customer.
- Content for Product/Service.
Content Writing:
- Quality of a Good Content
- Why Content is King & Queen?
- Behind the Science of Content Writing
- Hashtag Research for Content
- Grammatical & Native Content
- Marketplace of Content Writing
Social Media Marketing:
- Facebook Ad Account – Statrey, Customization & Result
- Auto funnel & Messenger bot.
- Instagram, Youtube, Twitter, Linkedin & Pinterest Marketing.
- Tools, Elements and Using Method.
Social Media Management:
- The importance of Social Media Management
- SM Manager – The positions of Digital Industries
- How to manage pages of Facebook, Instagram, Twitter, Linkedin
- Visual Content vs. Reach
- Time Management & Schedule Post
Google Analytic:
- What is Google Analytic?
- How it’s work?
- Cost vs. Result Identify
- How to set Google Analytic?
- Analysis on Result & Next Steps
Google AdWord:
- Google Ad Account
- How AdWords work?
- Search, Display, Shopping and Video Category
- Keyword Research
- Google Adsence
- Quality Score
- Landing Page Performance
E-mail Marketing:
- Marketing Via Email
- Importance and Acception of Email Marketing
- The Audience of Email Marketing
- Cost vs. Loyal Customer
- Result/Output of Email Marketing
CRM- HubSpot:
- What is Hubspot?
- How it’s work? Pricings & Features?
- How HubSpot being a Good CRM?
- HubSpot with Emails, Conversation, Contacts, Deal & Task
- Output of HubSpot
Freelancing Session:
- What and Type of Marketplace?
- Tips and Tricks of Successful Freelancer
- Self-branding & Portfolio
- Intro and About Fiverr & Upwork
- Gig Creation, Optimization, Branding & Marketing
Freelancing:
- Branding as a Freelancer
Marketplace:
- Marketplace & profile (Fiverr)
Peopleperhour and Upwork:
- Marketplace and profile (Peopleperhour and Upwork)
Gig & Buyer Request:
- Fiver GiG review and buyer request
Cover letters:
- Cover letters and project managements
Cover letters & Bidding:
- Cover letters and Bidding
Tips & Trics:
- Freelancing Tips & Trcs
Interview:
- Interview
Benefits of taking this course:
After taking this course you will:
One of the great things about working in digital marketing is that you don't need a degree to get a job. Even if you have a degree, a digital marketing course can change your career. College degrees are often undervalued because they are old. The technology we live in revolutionizes itself every 4 years. Digital marketing courses will help keep you relevant and marketable. A digital marketing course will examine a few key points on your social media marketing agency checklist. If you enroll in a training program or take an online course, you can learn or re-learn important skills while building your marketing agency. Accepting or renewing a certificate will prove that you have that skill.
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